Nowadays, the majority of business around the world will have at least one profile on a social media platform, but what’s the difference between being on, and using social media platforms effectively?
It is more than likely that your business already has a profile on Facebook, and possibly LinkedIn, Google+ and Twitter.   The more social media savvy businesses will also likely have profiles on Instagram and Pinterest.

There is, of course, a huge difference between simply signing-up to and being on a social media platform and utilizing that social media platform effectively. Shocking findings released by Google+ identified that a whopping 99.8% of people on Google+ are not using it.

So, what do we mean by ‘using’ it?   The difference between being on and using social media is identified by how often, and how recently, we used our social media platforms.

For example, when was the last time you posted on your business pages, or interacted in a LinkedIn group? If the answer is more than 7 days ago (most of us more likely 7 months ago+), then you are not using social media, you are simply on it.

Modern consumers now judge and rate a company’s success and professionalism based on their online social media presence; responses received days later rather than within 3 hours are viewed as less professional, which could in fact see more damage to your reputation that not being on these social media platforms at all.

Our advice? Us business owners and entrepreneurs can’t do everything ourselves.   We have to learn when to let go of the reigns, and outsource the jobs we simply don’t have time to do properly ourselves. There are many cost effective social media professionals out there who will manage and build your social media presence for you, ensuring you are using and utilizing social media rather than just being on it.


Nathanial Bibby is the Founder of LinkedIn marketing agency Bibby Consulting Group, 2x winner at the Social Media Marketing Awards for Best Use of LinkedIn 2019-2020. Nathanial is the creator and host of LinkedIn Heroes, Monday Night Live & The Nathanial Bibby Podcast. The Social Media Marketing Institute ranked him #1 on the Top 20 LinkedIn Experts in the Asia Pacific region.