No matter what professional background you come from, we’ve all attempted to post a blog, social media post or LinkedIn post to provoke engagement from our/our company’s followers.

We came across a simple trick recently to help you increase your readership clicks and engagement rates. It sounds obvious, but something we’re all guilty of not following; ”clickbait-ification” is simply creating post headings that sparks the curiosity in readers and they have to click to read the whole post. Perez Hilton is particularly good at this, as we found to our demise when we caught ourselves clicking for the fourth time that day on his latest blog ”Drew Barrymore loves the smell of what?”, ”Who was the worst dressed celeb of the week?” or ”Kim Kardashian did what? OMG no way!”

Try as you might, you often can’t resist clicking these headlines.

The annoying part is we often don’t actually care about the answer, it’s just this word trickery magic has ignited our curiosity enough to click despite our better judgment and a million better things to do… So, how can this relate to your LinkedIn, social media posts and blogs? Read through the content you are posting. Find a creative way to tell people they need to click this post in order to have closure in their lives.

Randall Munroe is an absolute genius at creating awe-inspiring headings such as ‘6 Titanic survivors who should have died. ‘How could you not click through to read that? In an online and tabloid world constantly battling for our attention, it takes creative thinking to inspire people to read what you have to say. It’s a simple trick but so effective; give it a go and let us know how you get on.



Nathanial Bibby is the Founder of LinkedIn marketing agency Bibby Consulting Group, 2x winner at the Social Media Marketing Awards for Best Use of LinkedIn 2019-2020. Nathanial is the creator and host of LinkedIn Heroes, Monday Night Live & The Nathanial Bibby Podcast. The Social Media Marketing Institute ranked him #1 on the Top 20 LinkedIn Experts in the Asia Pacific region.