LinkedIn Advertising Management

Generate leads and build your brand with LinkedIn advertising

LinkedIn Ad Management

With over 700 million users, LinkedIn advertising can help you reach a more professional, educated audience. If you want to advertise to decision makers and high-level executives, LinkedIn is one the best platforms to do so.

LinkedIn advertising provides advertisers to target by occupation, job title, location and many more features. You are also able to advertise to recent website visitors, as well as email contacts that are in your database.

94% of B2B marketers use LinkedIn to market their business in some capacity. LinkedIn is full of business professionals who are interested in advancing their business or career aspirations.

The research shows that LinkedIn is 3x more trusted by B2B decision makers than other social media sites.

Get in touch to learn more.

Are you ready to start generating leads on LinkedIn?

If you're interested in learning more about how we can solve your lead generation problems let's talk. Book a 1-on-1 strategy session with a LinkedIn coach to discuss your business objectives and see whether LinkedIn lead generation would be a good fit.

Frequently Asked Questions

What is LinkedIn Advertising?

While LinkedIn marketing describes organic content posted on your site, to maintain brand awareness and present your business as an authority, LinkedIn advertising describes a strategy involving paid ads. You can use LinkedIn Ads Manager to deliver highly targeted, promotional content.

How Does LinkedIn Advertising Work?

LinkedIn advertising works through the use of sponsored content, sponsored InMail and LinkedIn text ads. You can implement all advertising through the channel’s self-servicing platform, to control your budget , audience and campaign time frame.

How to do LinkedIn Advertising

Once you’ve activated your advertising account, it’s time to create and manage your campaigns. LinkedIn ads are highly customisable, so you can add your own text, creatives, destination, target audience, bid type and budget. LinkedIn works through a PPC process, so if you’re already doing PPC elsewhere, you’re one step ahead.

What Does LinkedIn Advertising Cost?

You can choose your preferred bidding option; CPC or CPM. With CPC, you’re charged for each click you get. CPM means you’re charged a particular amount for every 1,000 people that sees your ad. Like all bidding systems, LinkedIn advertising costs depend on your targeting and your competition.

Is LinkedIn Advertising Worth It?

92% of B2B marketers think so. That’s a huge portion of B2B businesses that include LinkedIn as part of their digital marketing strategy. The majority of daily LinkedIn users are executives, directors, managers etc., so we recommend placing your valuable content directly in front of those people that make the decisions.

How Effective is LinkedIn Advertising?

On average, 80% of all B2B leads come from LinkedIn. These leads are usually more qualified than others, because they’ve already taken time to research your brand and they’re still interested. And, because most of the leads come from individuals in high positions, they’re well-placed to become long-term, high-value customers.

About Us

At Bibby Consulting Group, we help business owners get back their time and grow their business with confidence.

Technology is changing faster than businesses have the capacity to keep up with it. In order to remain competitive it's crucial to have a digital marketing strategy that produces a consistent, measurable return on investment.

Most (if not all) businesses have had bad experiences with online marketing companies that promise the world and don't deliver.

The industry is still in it's infancy which means there are a lot of companies that either don't know what they're doing or following out-of-date strategies which are no longer effective.

When businesses want digital marketing advice they can trust, they come to us.