Have you customized your LinkedIn URL?

Without looking it up, I know that my LinkedIn URL is www.linkedin.com/in/nathanialbibby

I’ve simplified my URL, and you should, too. Custom public profile URLs are available on a first come, first serve basis. Members can only have one custom public profile URL at a time.

Here’s how to customize your URL on either a desktop or mobile:


  1. Click the  Me icon at the top of your LinkedIn homepage.
  2. Click View profile.
  3. Click Edit public profile & URL on the right side. You’ll be redirected to the Public profile settings page.
  4. Under Edit your custom URL on the right side, click the  Edit icon next to your public profile URL. It’ll be an address that looks like www.linkedin.com/in/yourname.
  5. Type the last part of your new custom URL in the text box.
  6. Click Save.


  1. Tap your profile picture.
  2. Scroll to the Contact section and tap the  Edit icon.
  3. On the Edit contact info page, tap on your personal Profile URL.
  4. Under the Edit your custom URL, tap the  Edit icon next to your public profile URL.
  5. Type the last part of your new custom URL in the text box.
  6. Tap Save.
LinkedIn URL Screenshot

Notes from LinkedIn:

  • Your custom URL can be 3-100 characters long. Don’t use spaces, symbols, or special characters.
  • We recommend using a variation of your name and/or your professional brand since you’ll share this URL with people, so they can find your LinkedIn profile. Some job applications may also ask you for your LinkedIn profile URL.
  • The customizable part of the URL is case insensitive. This means using JohnSmith, johnsmith, or johnSmith will all point to the same profile.
  • You can change your URL up to five times within six months. Once you have changed your URL for the fifth time, you won’t be able to change it for another six months. Changing your URL several times may make it hard for people to find you.
  • You should be able to revert back to your old URL immediately after changing.
  • If a member uses a URL and then changes it, the original URL will be unavailable to members other than the original owner for six months.
  • If you navigate to a previously claimed URL, you may see a page that reads Profile Not Found.
  • Additional language profiles have the same URL, but LinkedIn will add a language field at the end. For example, “fr” would be added at the end of the URL for a member’s French profile.
  • Once an account is closed, the custom public profile URL will be available after 180 days from the date of the close.

How to customise your LinkedIn URL Tutorial 2021

That’s it.

Once you’ve customized your URL it’s time to start promoting it!


Nathanial Bibby is the Founder of LinkedIn marketing agency Bibby Consulting Group, 2x winner at the Social Media Marketing Awards for Best Use of LinkedIn 2019-2020. Nathanial is the creator and host of LinkedIn Heroes, Monday Night Live & The Nathanial Bibby Podcast. The Social Media Marketing Institute ranked him #1 on the Top 20 LinkedIn Experts in the Asia Pacific region.