Never add LinkedIn users for the sake of it. The key to using LinkedIn successfully is to create a pool of potential clients, third party partnerships and customers.

Write a list of the types of professionals, industries and companies that would benefit you, then use the advanced search option to find these people on LinkedIn. Join two or three groups that are specifically relevant to your products, industry or services. Take the time to interact with, and build relationships, with these groups on a regular basis to start building your reputation as industry experts.

Post useful and helpful information, links and regularly engage with group posts from other members (as well as engaging on your own group posts).

When most people start out on LinkedIn, they tend to add hundreds of people sporadically and join hundreds of groups in order to generate maximum brand awareness, when in fact the opposite works.

Building meaningful relationships with a smaller group of people and engaging regularly in a handful of groups is the best way to use LinkedIn to your advantage. Adding users that have nothing to do with your field are basically the LinkedIn version of fake/spam profiles.

Connecting with irrelevant industries and contacts makes your profile disorganized, and the same can be said for joining too many groups when you realize every time someone posts to each group, you receive a notification (which can quickly become tedious if you’re receiving hundreds of emails a day).

If you’ve already fallen into this common trap, spend a morning ‘un-friending’ and leaving irrelevant groups and contacts; become a leader of a smaller more controlled pond rather than being another tiny fish in a massive pond.



Nathanial Bibby is the Founder of LinkedIn marketing agency Bibby Consulting Group, 2x winner at the Social Media Marketing Awards for Best Use of LinkedIn 2019-2020. Nathanial is the creator and host of LinkedIn Heroes, Monday Night Live & The Nathanial Bibby Podcast. The Social Media Marketing Institute ranked him #1 on the Top 20 LinkedIn Experts in the Asia Pacific region.