Are you looking for a LinkedIn trainer to train your team on how to effectively use LinkedIn?

LinkedIn is an essential tool for success in today’s business climate. You need to find a LinkedIn Trainer that will help you achieve your goals.

With so many options, how do you know which one is the best for your company?

LinkedIn Marketing

This guide is provided as a tool to assist businesses that are in
the process of selecting a consultant to provide LinkedIn training or LinkedIn consulting.

We’ve written this guide after hearing many stories of businesses
that have been burnt in the past by inexperienced, expensive or
inefficient operations.

We hope that it helps you make an informed, low-risk decision.

Here are some questions you can ask.

How many lead generation campaigns do you manage?
A consultant or agency that is managing multiple campaigns is more likely to have a good idea what will work in your industry. Companies that just dabble in LinkedIn lead generation they’re unlikely to be measuring the right things and optimizing conversion rates.

Are you a certified digital marketing trainer?
Professional qualification status means that one of the individuals within the business is qualified to facilitate digital marketing training.

What LinkedIn account do you use?
An experienced LinkedIn marketer will have tried and tested Sales Navigator, Recruiter and Business Plus.

How much do you spend on social media advertising?
A consultant should be practicing what they preach and investing in digital marketing, if they can get return on investment working for you they should have it working for their own business.

Can you please provide examples of clients in my industry you’ve trained?
A consultant with experience in your industry will be able to tailor the content to your business and speak in your language.

What return on investment can I expect?
This is an important question to have an answer to because it sets the right expectation and can guide which paid or organic marketing strategies you’ll utilize during the early stages of a campaign.

Is it critical you need to see an ROI from your training budget in the short term? Your consultant should be able to forecast you results based on numbers of attendees, conversion rates and how much time you’re investing post-training.

LinkedIn training

How much do you spend on social media advertising?
A consultant should be practicing what they preach and investing in digital marketing, if they can get return on investment working for you they should have it working for their own business.

Can you provide 3 references from previous clients?
In order to get a first-hand view of their impact, ask to speak to their previous clients. A consultant that delivers results should have no issue providing 3-4 impressive references to prospective clients.

What’s your availability like?

The best trainers are in high demand, if they’re too available it probably means they are not facilitating many training sessions and won’t have the same experience as someone who is training multiple groups
each week.

Do you work with Registered Training Organisations (RTO’s)?
A consultant that has created and delivered training for a Registered Training Organisation has more credibility then someone that has made up their own course with no certification.

What are they key learning outcomes of the training?
A consultant with learning outcomes inline with your objectives is more likely to deliver relevant content, this should normally be scoped out in the briefing process.

Who are some of the clients you’ve worked with?
A LinkedIn trainer that has worked with multi-nationals and spoke overseas is more likely to be at the cutting edge of an industry and in high demand then someone who works exclusively with small businesses.

What do you offer in the way of post-training support?
Training companies that continue their support after training while
everything is being implemented will ensure that your outcome is achieved and not left to the devices of the team.

Checklists and post-training reviews are crucial in adult learning especially in an industry which is constantly changing.

What locations do you offer LinkedIn training in? Virtual?

You’ll want to make sure the LinkedIn trainer you choose is able to either come to your location, or has experience delivering engaging virtual training workshops.

Bibby Consulting Group for example offer in-person training in Perth, Melbourne and Sydney with virtual workshops available worldwide. Nathanial Bibby has completed over 100 virtual training workshops and has the experience to engage your team effectively.

Fore more information about our LinkedIn training services please get in touch.


Nathanial Bibby is the Founder of LinkedIn marketing agency Bibby Consulting Group, 2x winner at the Social Media Marketing Awards for Best Use of LinkedIn 2019-2020. Nathanial is the creator and host of LinkedIn Heroes, Monday Night Live & The Nathanial Bibby Podcast. The Social Media Marketing Institute ranked him #1 on the Top 20 LinkedIn Experts in the Asia Pacific region.