These insights are really are the steps we go through when our copywriters are putting together content for our clients, we’re giving away all this value so pay attention.

This isn’t our opinion, this is what the research says works. If you’ve worked with me before you know I like to base everything on measurable results; “the numbers never lie”.

1. Make your titles between 40 and 120 characters’ long

Your headline should also be specific to your career field. Use keywords that may be used in a recruiter’s search for your speciality. Some creativity is good to set you apart from the competition, but it’s unlikely that a recruiter will be searching for a “healthcare ninja,” so don’t go overboard with originality and imagination.

Since a mere 120 characters goes quickly, so you can’t write a novel, but you do have room to make one solid statement about who you are. Think about how you got to this point in your career and what problems you want to solve for an employer going forward.

2. Use 5 subheadings for optimal results

3. Posing a question in the headline doesn’t work the best

4. “How to” titles are good

5. Lists perform well, getting slightly more engagement

6. The optimal number of images is 8

7. Best to write long-form content on LinkedIn.

8. Use 12 year old English

9. “Likes” are the key to more engagement

10. Publish your LinkedIn posts on Thursday (ideally)

11. Keep the conversation alive

12. Leverage your time and reach with complimentary thought leaders

13. Share your content

14. Optimise your profile

15. Use persuasive language

While you’ll want to experiment with different publish times and days to gauge the way your audience responds, this data should serve as a baseline to get Bridget and you posting engaging content that positions you as an authority in your network.

Read full article here.


Nathanial Bibby is the Founder of LinkedIn marketing agency Bibby Consulting Group, 2x winner at the Social Media Marketing Awards for Best Use of LinkedIn 2019-2020. Nathanial is the creator and host of LinkedIn Heroes, Monday Night Live & The Nathanial Bibby Podcast. The Social Media Marketing Institute ranked him #1 on the Top 20 LinkedIn Experts in the Asia Pacific region.