How to communicate like a TED speaker

[embedyt] http://www.youtube.com/watch?v=sdA7z3c9mW8[/embedyt]

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How to Write Recommendations on LinkedIn

Watch the tutorial below on how to give someone a recommendation on LinkedIn. One of the biggest things said to get in the way of someone giving a recommendations is knowing where to go within LinkedIn to find the recommendation feature, send them a link to this video and make it easier for your clients…

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Financial Adviser Attracts 23 Qualified Leads in 30 Days

TSD Advisory share there experience working with Bibby Consulting Group and generating leads via LinkedIn. TSD were on our “starter” campaign which consistently converts connections to leads at between 10-45%. Principal Ashwin Reddy shares the results in the video below. [embedyt] http://www.youtube.com/watch?v=V6Iie2xx0qM[/embedyt]

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How LinkedIn Brought $72,000 in Sales for PostcardMania

These days, it doesn’t take long to find a Facebook or Twitter success story. Businesses that wisely use the tools see a payoff. But LinkedIn? The stodgier cousin of the group? Not so much. Yet for PostcardMania, a fast-growing, Florida-based postcard marketing company, unlocking LinkedIn has been a bottom-line booster. It’s not just for job…

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Do you need a LinkedIn premium account?

One of the most frequently asked questions I get about LinkedIn is, “do I need a Premium account?” It’s a bit like when you start a new sport, such as snow Skiing – you don’t go out and get the latest “carvers” when you are just starting to navigate your way around the beginner slopes.…

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The difference between being on, and using social media networks effectively

The difference between being on, and using social media networks effectively

Nowadays, the majority of business around the world will have at least one profile on a social media platform, but what’s the difference between being on, and using social media platforms effectively? It is more than likely that your business already has a profile on Facebook, and possibly LinkedIn, Google+ and Twitter.   The more social…

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What is lead generation?

It’s a term you may have hard a lot, (or very little) about, so just what is lead generation?In marketing, the term lead describes the generation of consumer interest or inquiry into the products or services of your business. The leads themselves are created for sales leads, contact database building, and/or e-newsletter list acquisition. Lead…

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How to make 2015 your best on LinkedIn

We’ve been shouting about it until we’ve nearly been blue in the face for years, but the media has finally caught up and there’s been a lot of exposure about the benefits of using LinkedIn recently; for job seekers, professionals and businesses.  So, how can you make 2015 your best yet on LinkedIn?1. Review &…

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Don’t be afraid to refuse contact requests on LinkedIn!

Never add LinkedIn users for the sake of it. The key to using LinkedIn successfully is to create a pool of potential clients, third party partnerships and customers. Write a list of the types of professionals, industries and companies that would benefit you, then use the advanced search option to find these people on LinkedIn.…

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How to motivate LinkedIn users to follow and interact with you

When we search for, find and read a professional’s LinkedIn profile, it’s because we are looking for something; whether that be for networking opportunities, a particular skill to bring into our business or a potential third party partnership.It can be generic reading through a personal or company LinkedIn profile; we’re looking for some kind of…

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How to engage your LinkedIn followers

LinkedIn is increasingly becoming a more popular social networking site annually; now second only to Facebook. Many users are still unaware just how valuable LinkedIn can be to the success of their business; in return for a little creativity, time and effort. There’s no point having 500+ LinkedIn contacts if you’re not engaging with any…

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Are you unknowingly a LinkedIn spammer?

There’s two sides to every story; in this case, the first being that having as many contacts as possible on LinkedIn generates bigger brand awareness, and the second being that having a more condensed group of direct potential clients and partners allows you to build meaningful and strong relationships with these contacts.We can understand both…

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Starting a business in Australia

There were 2,079,666actively trading businesses in Australia in June 2013, with the majority of businesses being within the Construction industry (328,486) followed by the Professional, Scientific and Technical Services (241,814) and finally the Rental, Hiring and real Estate Services industries (219,878).The state with the highest number of businesses operating in 2013 was New South Wales,…

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5 annoying habits that could result in you being mass deleted

In our previous blog ”Where are the social media boundaries?” we identified the growing epidemic of LinkedIn users using their profiles like Facebook to align themselves as the King of their followers; the ‘Civilian politician,’ so, we decided to expand on this and compile a list of the most annoying habits users will dislike you…

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Where are the social media boundaries?

This month, we shared a very interesting story from a LinkedIn user who highlighted a growing epidemic. We’ve all had ‘those friends’ on Facebook who continuously rant via their statuses, insult their ‘followers’ and are generally argumentative and unpleasant. I personally nicknamed this behaviour ‘civilian politician’ as these people seem to genuinely believe that their…

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7 common mistakes LinkedIn newbies make

LinkedIn is the one place where people consistently go to find experts.From recruiters trolling for candidates to the more than 85 percent of people who look for local experts online, LinkedIn is the place to be.Expert Mary Jeanne Vincent shares suggestions for avoiding some of the common mistakes new LinkedIn members make; http://www.montereyherald.com/business/20141208/mary-jeanne-vincent-career-talk-linkedin-7-common-mistakes-novice-users-make  

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How freelancers should create LinkedIn profiles

When you work as a freelancer, you are your own company and your own brand. It is important to act accordingly, and follow these simple steps to ensure that your freelancer profile is as powerful as it can possibly be; http://www.nextavenue.org/article/2014-12/how-freelancers-should-create-LinkedIn-profiles

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Announcing LinkedIn’s best of company pages 2014

Last month, LinkedIn asked members to nominate the businesses and organizations that have successfully inspired and engaged them throughout the year.The 10 companies in this list have best-in-class Company Pages, and LinkedIn have highlighted actionable takeaways from each page. Last month’s top 10 featured companies such as Hootsuite, L’Oreal and Dell. Wondering how to get…

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Where are these professional potty-mouths from?

We recently shared results that identified the USA, London and Australia as the most prolific swear word users on LinkedIn. We have a sneaky suspicion that people are starting to view the competitive business industry similarly to the music industry; that they must be outrageous and rebellious to get attention and stand out. Using foul…

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New Year’s Resolutions you shouldn’t make

Brace yourself people; it’s nearly time to spend the next few days tackling a news feed full of everyone’s synopsis of 2014; why it was good, what made it bad, and listing everything they’re not going to achieve (again) in 2015.So, how can we break free from this arguably annoying habit and make important New…

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