Do you need a LinkedIn premium account?

One of the most frequently asked questions I get about LinkedIn is, "do I need a Premium account?"

It's a bit like when you start a new sport, such as snow Skiing - you don't go out and get the latest "carvers" when you are just starting to navigate your way around the beginner slopes. You learn on beginner ski's and work your way up to the more advanced set.

It's no different with lead generation on LinkedIn.

I believe that if you are looking to engage with more customers are on LinkedIn, you should get the strategy right first before upgrading - the upgrade will simply supercharge your results.

If you've noticed this notification below explaining that you have reached the commercial use limit on search, this is a relatively new restriction that LinkedIn has introduced. It is clear that it is going to become more and more important to have a Premium account as LinkedIn continues to evolve - the trend is well underway.

One of the biggest bonuses of having a Premium account is the additional search features as shown below. Narrowing down the search results for Function, Interested In, Seniority Level, Groups etc, you can get very targeted with your search results and engage with relevancy. When it comes to lead generation on LinkedIn, relevancy is of paramount importance.

Here are the 3 main areas that a Premium account offers additional features:

Visibility

Who’s Viewed Your Profile: Get a more complete picture of who is looking at your profile when you upgrade.
Full Profiles: Get access to entire profiles beyond just the name and headline of 3rd degree profiles.
Full Name Visibility: When you get 3rd degree profiles, you will usually just see the first name and last initial.
Reach

InMail Messages: InMails allow you to message individuals who you may not want to connect directly with yet.
Introductions: We believe there is tremendous opportunity in your network waiting to be uncovered.
Open Profile: Whenever you see this symbol on a profile, it means that individual has an open profile. They are likely accepting messages from individuals they are not connected to yet (similar to InMail) and they are showing their full profile to anyone on LinkedIn - see screenshot below.

Search

Premium Search: Want to refine your searches and get to the right people more quickly? We love this feature. Various subscription levels include: seniority level, company size, interests, and more...

Profiles Per Search: When you’re using LinkedIn as much as most of our clients, 100 profile results is not very many. More than double your search results when you upgrade.
Saves Search Alerts: This is one of (three) emails you don’t want to miss in your inbox. LinkedIn will email you on a weekly basis any new profiles that fit your search criteria. So, LinkedIn is emailing me leads? Yep, you got it.
Reference Search­­: Great for hiring and recruiting. Get a list of people in your network that can provide a reference for someone you are interested in.
I'll leave you with 3 tips on getting the most out of LinkedIn for lead generation, all of which can be leveraged further through a Premium account.

Target your ideal prospect

Whether you’re selling, job-hunting, recruiting, or building your business, you’ve likely got an ideal target in mind. Premium filters let you focus on reaching exactly who you need to find, whether they be experience executives, people who work at SMBs, or any other specific segment.

Find common ground

Try joining LinkedIn groups that are relevant to your target market. Then, you can use the “Group” search filter to find people who are members of those groups – and tailor your message accordingly.

Be engaging

Customising your connection requests or LinkedIn messages will see you get a 50% higher response rate. Scan through the person’s profile to reference any people or experiences you share in common, and be specific about why you’re interested in them.

In summary, get your strategy right first then I highly recommend upgrading to Business Plus.

Whether you’re seeking that competitive edge during your job search, an extra boost to help you build your visibility, a lead on a potential sales prospect, or finding the perfect new hire for your business, a Premium membership will unlock that next-level LinkedIn experience.

What do you think of LinkedIn Premium?
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For more information on LinkedIn Training and Lead Generation services please contact me directly on nathanial@bibbyconsultinggroup.com.au.

About The Author

Nathanial

Digital marketing, social media, entrepreneur, keynote speaker.

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