Lead Generation and Skydiving

I went skydiving a couple of years ago on the Gold Coast. Have you ever done it? It was terrifying! But that’s not why I share the story on a webinar on Advanced Lead Generation Strategies that was hosted by The Marketers Club We discuss the latest trends in the marketing industry and which strategies are crushing it,…

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4 Marketing Trends to Watch in 2018

Digital marketing trends can be tough to keep up with. Everything moves faster and faster every year. The new currency of marketing is attention, do you know where your customers’ attention is and how to attract it?….. Are you 100% sure? Then, you need to hold on to their attention, how on earth are you…

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FOMO, Social Proof & Chocolate Bars in Hong Kong

My sister Camilla is 2 years younger than me and my best friend. As kids, we lived in a small community on an Island 30 minutes away from Hong Kong, While living in Hong Kong, every now and then we would go out for dinner as a family. Normally to the local Thai restaurant in…

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How to Build Social Proof on LinkedIn

Social Proof is one of the key influencers that people use when making a decision on who to do business with via the internet. People look to the experiences of other customers, and that’s why testimonials and celebrity endorsements have been so powerful for businesses for decades. In fact, social proof is one of the main…

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The world’s largest business community LinkedIn now has over 500 million members

m>The world’s #1 business network LinkedIn, now has over half-a-billion members! The impact of connecting to 500 million professionals effects not only career development, human resources, recruitment, sales and marketing but every facet of business and professional development across the world. Microsoft’s $26.2 billion acquisition of LinkedIn, which was announced back in June 2016 was…

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Will websites be history by 2020? This entrepreneur says yes.

Nathanial Bibby Wider Angle for Background 630x315 - Will websites be history by 2020? This entrepreneur says yes.

Since the late 1990s, marketers have focused the bulk of their branding, marketing, and advertising strategies around traditional websites. These sites exist today in mostly the same format as they did in the 90s, has been a pleasant, predictable constant. However the traditional website as we know it is gradually become obsolete and if trends…

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15 Research-Based Tips on Writing Engaging LinkedIn Posts

These insights are really are the steps we go through when our copywriters are putting together content for our clients, we’re giving away all this value so pay attention. This isn’t our opinion, this is what the research says works. If you’ve worked with me before you know I like to base everything on measurable…

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How to Write Recommendations on LinkedIn

Watch the tutorial below on how to give someone a recommendation on LinkedIn. One of the biggest things said to get in the way of someone giving a recommendations is knowing where to go within LinkedIn to find the recommendation feature, send them a link to this video and make it easier for your clients…

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Financial Adviser Attracts 23 Qualified Leads in 30 Days

ASHWIN REDDY 396x315 - Financial Adviser Attracts 23 Qualified Leads in 30 Days

Financial Services is one of the most competitive industries for Digital Marketing. On Google you are looking at $50+ per click and SEO is largely ineffective. Did you know that over 70% of high net worth individuals between 55-64 use LinkedIn for financial communication and research. Of all the social networks, LinkedIn is recognised as…

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Do you need a LinkedIn premium account?

One of the most frequently asked questions I get about LinkedIn is, “do I need a Premium account?” It’s a bit like when you start a new sport, such as snow Skiing – you don’t go out and get the latest “carvers” when you are just starting to navigate your way around the beginner slopes.…

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The difference between being on, and using social media networks effectively

The difference between being on, and using social media networks effectively

Nowadays, the majority of business around the world will have at least one profile on a social media platform, but what’s the difference between being on, and using social media platforms effectively? It is more than likely that your business already has a profile on Facebook, and possibly LinkedIn, Google+ and Twitter.   The more social…

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What is lead generation?

It’s a term you may have hard a lot, (or very little) about, so just what is lead generation?In marketing, the term lead describes the generation of consumer interest or inquiry into the products or services of your business. The leads themselves are created for sales leads, contact database building, and/or e-newsletter list acquisition. Lead…

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How to make 2015 your best on LinkedIn

We’ve been shouting about it until we’ve nearly been blue in the face for years, but the media has finally caught up and there’s been a lot of exposure about the benefits of using LinkedIn recently; for job seekers, professionals and businesses.  So, how can you make 2015 your best yet on LinkedIn?1. Review &…

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Don’t be afraid to refuse contact requests on LinkedIn!

Never add LinkedIn users for the sake of it. The key to using LinkedIn successfully is to create a pool of potential clients, third party partnerships and customers. Write a list of the types of professionals, industries and companies that would benefit you, then use the advanced search option to find these people on LinkedIn.…

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How to motivate LinkedIn users to follow and interact with you

When we search for, find and read a professional’s LinkedIn profile, it’s because we are looking for something; whether that be for networking opportunities, a particular skill to bring into our business or a potential third party partnership.It can be generic reading through a personal or company LinkedIn profile; we’re looking for some kind of…

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How to engage your LinkedIn followers

LinkedIn is increasingly becoming a more popular social networking site annually; now second only to Facebook. Many users are still unaware just how valuable LinkedIn can be to the success of their business; in return for a little creativity, time and effort. There’s no point having 500+ LinkedIn contacts if you’re not engaging with any…

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Are you unknowingly a LinkedIn spammer?

There’s two sides to every story; in this case, the first being that having as many contacts as possible on LinkedIn generates bigger brand awareness, and the second being that having a more condensed group of direct potential clients and partners allows you to build meaningful and strong relationships with these contacts.We can understand both…

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Starting a business in Australia

There were 2,079,666actively trading businesses in Australia in June 2013, with the majority of businesses being within the Construction industry (328,486) followed by the Professional, Scientific and Technical Services (241,814) and finally the Rental, Hiring and real Estate Services industries (219,878).The state with the highest number of businesses operating in 2013 was New South Wales,…

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5 annoying habits that could result in you being mass deleted

In our previous blog ”Where are the social media boundaries?” we identified the growing epidemic of LinkedIn users using their profiles like Facebook to align themselves as the King of their followers; the ‘Civilian politician,’ so, we decided to expand on this and compile a list of the most annoying habits users will dislike you…

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Where are the social media boundaries?

This month, we shared a very interesting story from a LinkedIn user who highlighted a growing epidemic. We’ve all had ‘those friends’ on Facebook who continuously rant via their statuses, insult their ‘followers’ and are generally argumentative and unpleasant. I personally nicknamed this behaviour ‘civilian politician’ as these people seem to genuinely believe that their…

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